Jean-Pierre AERTS
Course: Business & Marketing Planning 
Objective: to offer planning & control tools widely used in marketing management. It will bring students very practical models allowing to prepare full business planning, new product launches, current multi-product portfolio planning, etc. The course will also distinguish between pure marketing planning and overall business planning and will show how multinational companies undergo their marketing budgeting cycles.
Profile: Bachelor in Law University of Liège, MSc in Management University of Louvain and Master of Business Administration Cornell University – N.Y. During 10 years, Jean-Pierre held various marketing positions in American multinationals (P&G - RJR Nabisco - The Coca-Cola Company). In 1997, he founded MARKET LINK to advise and coach commercial teams in product and service companies. Jean-Pierre is also a trainer since 1992 (a.o. at the Solvay Business School, ULB, ULg/HEC Liège and UCL) and founded the MARKET LINK Training Center in 2002.

Michel ALLE
Course: Corporate Finance and Valuation
Profile:

• Civil Engineer (Ingénieur Civil), ULB (Université Libre de Bruxelles) 1974
• Master in Economics, ULB 1975
• Chief Financial Officer of BIAC ( Brussels International Airport) since January 2001
• Investment banker at Cobepa (Paribas Group), from 1987 till 2000.
• Director of listed and non-listed belgian and international companies
• Part-time Professor of Economics and Finance at Solvay Business School since 1992
• President of the Solvay Business School from 1997 till 2001
• Part-time Professor of Economics at the Polytechnic School of the ULB since 1998
• Worked for the Belgian Prime Minister Office (Science Policy Programming Office) from 1979 till 1986
• Research Assistant in Econometrics at the ULB from 1976 till 1979

Professor Jean-Pierre BAEYENS
Course: Strategic & Operational Marketing Management
Objective:  introductory course designed to present the basic concepts of marketing management and to offer a conceptual framework
Profile: MSc in Management Solvay Business School, MBA Harvard Business School (1979). Co-Director of the Master in Marketing program, he holds the Chair of Marketing at Solvay Business School, Brussels, where he teaches Marketing Theory, Strategic Marketing Management and International Marketing.

Claude BOFFA
Course: Domestic & International Distribution & Retailing
Objective: help students realize why modern distribution is a strategic element of the marketing mix today. Commercial and logistics aspects of distribution will be covered, linking supply chain management to marketing management. New distribution systems will be examined as it paves the way to modernization of market economies, both in the B to C sector and the B to B and service sectors.
Profile: MSc in Management Solvay Business School. He is teaching Marketing of the Public Services at the DESMAP program of Solvay Business School as well as Marketing of distribution and retailing and B to B marketing at HEC Management School of University of Liège. He is founder-partner of Coach Europe , a management and marketing  training and consulting company in Brussels. 

Christian BLÜMELHUBER

Course: Building and managing brands

Marianne CLAES

Course: International Marketing Strategies
Objective: advanced course focusing on introducing and developing brands and products in international markets. The course will cover the main tools used by international marketeers, distinguishing between a pure sales & distribution approach (no longer sufficient) and a fully integrated marketing approach. Special « hot topics » will be also included such as brand copying & fraud, mega brands dominance, etc.

Profile: MSc in Management Solvay Business School, Head of the Marketing Seminar in the last year of the MSc in Management program at Solvay Business School. She is a very experienced marketing executive, having exercised her talents in companies like Procter & Gamble (President of the P&G alumni club) and now VF Europe (Lee, Wrangler, Eastpack,…) where she heads the European marketing operations.  

Professor Philippe DEBROUX
Course: Human Resources Management
Profile: He holds a PhD from Solvay Business School and is professor at SOKA University, Japan.
 
Eric DECROIX
Course: Marketing & Business Communication, PR & Advertising
Objective: confront students with the need to conduct integrated communication campaigns using various communication tools in a synergistic way. The course will also emphasize the links between campaigns and marketing strategy (in terms of segmentation, targeting and positioning) and the need to manage communication and brand activation in an analytical way in addition to creativity.
Profile: MSc in Management Solvay Business School, teaching Advertising at ULB for the last 15 years. He has an outstanding marketing and business experience in companies operating in Fast Moving Consumer Goods (Procter & Gamble), Advertising (Ogilvy Group) and Media. He’s now the Chief Executive Officer of the most reputated business newspaper in Belgium (L’Echo). 

Eric DE KEULENEER
Course: Banking
Profile:

• Master of Sciences in Management degree, Solvay Business School, U.L.B. 1974.
• Master of Business Administration, Wharton School, Pennsylvania University, 1977.
• Chief Executive Officer of CREDIBE
• Professor at Solvay Business School – Banking and at the MBA Solvay – Banking in Europe

Fabian DELAHAUT
Course: Sales & Customer Relationship Management
Objective: show how traditional sales skills have evolved toward a sophisticated marketing function linked to strategic goals. This course will distinguish between sales task (quite short term) and customer relationship management (long term oriented). It will also show how the introduction of IT has offered new information tools helping sales and marketing managers to better follow key accounts and individual customers.
Profile: Bachelor in Philosophy Université Libre de Bruxelles & Master of Business Administration Solvay Business School. He is a professional trainer & consultant in sales, marketing & customer communication. He teaches in the Entrepreneurship Program at Solvay Business School, at the Sales Force Institute in Liège and at the University of Lille. 

Professor Anne DRUMAUX
Course: Organization & Management
Profile:

• Master of Sciences in Management degree, Solvay Business School, U.L.B. and Doctor in Applied Economics of U.L.B.
• Professor at Solvay Business School, U.L.B.
• President of Management Public programs (Desmap, PUMP) at Solvay Business School – ULB.
• Guest professor at L’Ecole Supérieure de Commerce of Paris
• Member of the Editorial Committee for the magazine « Politiques et Management Public ».
• Administrator of La Poste, a Belgian public company.
• Member of the Strategic Council of the Federal Public Service “Personnel et Organisation”.

Professor Jean-Claude ETTINGER
Course: New venture seminar
Profile: business engineer and PhD in applied economics from ULB’s Solvay Business School. He is currently Professor of Entrepreneurship and SME Management at the Solvay Business School (ULB), founder and director of the Entrepreneurship Center of ULB, of the executive programmes Solvay Entrepreneurs and of CAP INNOVE, a ULB business incubator  in Nivelles (Belgium).
He is also member of several boards of private (start-up companies) and public organisations (support agencies to entrepreneurs) and author of several publications on entrepreneurship and consulting for SME's.

Professor André FARBER
Course: Financial Markets
Profile:

• Master of Sciences in Management degree, Solvay Business School, U.L.B.
• PhD in Applied Economics, U.L.B.
• Professor at U.L.B.
• Dean, Faculty of Social Sciences, Politics and Economics
• President, Centre Emile Bernheim - U.L.B
• Director, CPH Banque

Claire GRUSLIN
Course: E-business Management
Objective:help participants develop the knowledge and skills needed to operate effectively within the exciting and dynamic Internet environment.

• provide a practical and up-to-date look at major aspects of today's new technologies impact on business. This includes key forces and constraints of the network economy, new business models, evolution and perspectives
• envision the strategic role of internet-related technologies as new tools for marketing
• build effective marketing strategies and execution with the Internet

Following successful completion of this course, participants are able to:

• Analyze and understand the impact of the Internet on various aspects of marketing;
• Identify opportunities and threats created by the Internet environment;
• Elaborate an Internet marketing strategy and plan;
• Work collaboratively in a team and present analysis, criticism and recommendation in a professional and persuasive manner.

.  
Profile:

Professor of International marketing and Marketing Intelligence System and founder of the (e)MIM, Master Programme in International Marketing & E-Business at HEC, the business school of the University of Liège, Belgium. She is also coordinating a new seminar on CSR& strategy.

Prior to joining HEC, she held executive positions in marketing and product development in different SME’s based in Belgium.

She is also partner in “Elliptic”, a marketing consulting company, with a 15 years of experience in helping organizations solve problems linked to marketing and the international development of their activities.

Her main research interests are in the areas of international marketing strategies studies, E-learning and e-business research projects, Satisfaction and market research surveys. She acts as “Expert in Export Strategy” for the Awex, Walloon Agency for export and is auditing e-business projects for the Walloon Region.

She is regularly conferencing in several local and foreign institutions.

She holds a Masters Degree in Translation and a DEA in marketing. She is proficient in French, English, Spanish and conversant in Flemish and Swedish.

Madeleine HUBIN
Course: Global Political and Economical Market Environment
Objective: focus on the major geopolitical forces shaping the world in this beginning century. It is designed for marketing managers working in an ever changing global market place.

Claude JOTTRAND
Course: Corporate Finance & Business Planning; Mergers and Acquisitions
Objective: develop the ability to participate to the business planning of a company, to analyze the financial situation of a company and to compare it with the competitors; to be able to understand the long term strategic decisions of a company, the financial decisions and to be able to estimate the value of a company.
Profile: Master in business management at Solvay Business School 1985; Independent Financial consultant (2003-); Director investment banking at Bank Degroof (1985-2003); Member of the board of quoted and unquoted companies.

Professor Faska KHROUZ
Course: Management Accounting & Control Systems
Objective: introductory course needed to master the essential elements of planning, budgeting & control used by marketing managers in their day-to-day operations. Designed for the Master in Marketing program.
Profile: Doctor in Applied Economics Université Libre de Bruxelles and a leading authority in the accounting field in Belgium. He is full time Professor of Accounting, Planning and Control at Solvay Business School and has a wide experience of teaching in Vietnam.

Professor Henri-Paul LEMAITRE
Course: Business Law
Objective: The course focuses on the main constituents of Business law in transnational relations : contracts, regulations, corporations with special emphasis on E.U. law fundamentals, W.T.O. and discussion of specific types of contracts e.g. : corporations by-laws, joint venture, credit, office, lease, distribution, consulting. Choice of law and jurisdiction/arbitration. Current issues in E.U. regulation (e.g. REACH) and WTO (Vietnam accession) are also discussed with students.
Profile:

• DOCTOR JURIS, University of Brussels Law School (1969),
• Master of Laws, Harvard Law School (USA) (1971),
• Graduate Fellow, Ann Arbor (Michigan, USA) (1972),
• Special Degree Economic Law, University of Brussels (1974),
• Professor, Solvay Business School (DES-Business Law),
• Member of the Brussels Bar since 1969.

Jean-Paul LOOZEN
Course: Accounting and Control
Objective: Provide accounting tools for financial statements preparation and financial analysis; understand the fundamentals of the financial statements and the underlying accounting concepts; be familiar with the International and U.S. financial accounting and reporting standards; use key financial analysis tools
Profile:

• Master in Sciences of Management– ULB (1981)
• He is currently Professor of Advanced Accounting at the Solvay Business School (ULB – VUB), and academic director of the Solvay Business School Executive Program in Real Estate. Jean-Paul Loozen also qualified as a C.P.A. in 1991.
• He started his career with Andersen in 1981 and became an audit partner in 1996, after which he created the real estate corporate finance department and was the practice director thereof for Europe and North America.
• Further to the 2002 merger of Andersen and Deloitte organizations, Jean-Paul Loozen is heading the real estate and construction industries within Deloitte Belgium and is a member of the Deloitte real estate industry worldwide management team.
• He specializes in the real estate and construction industries and has gained a large experience in advising real estate companies and investors on financial, legal, operational and market matters. Jean-Paul Loozen has been co-ordinating and supervising many recent real estate engagements: Real estate corporate finance and valuation (for the Belgian State, the European Parliament, the Bally group, real estate banks, private real estate investment groups, Swift, …); Corporate real estate (SNCB, Alcatel, Brussels Airport, UPC, Siemens, …); Development and project management (International Rogier Center, Euromut, Investimmo,…).

Michel MASSART
Course: Accounting and Control
Objective: Provide accounting tools for financial statements preparation and financial analysis; understand the fundamentals of the financial statements and the underlying accounting concepts; be familiar with the International and U.S. financial accounting and reporting standards; use key financial analysis tools
Profile:

• Graduated in 1974 as Master in Science of Management from the Brussels University (Solvay Business School)
• Qualified CPA (1983), former director of the Belgian Institute of Auditors
• Professor of Advanced Accounting at the Solvay Business School
• Former Managing Partner of PriceWaterhouseCoopers Belgium-Luxembourg
• Director and Chairman of the Audit Committee, Millicom International Cellular S.A.

Professor André NAYER
Course: Labour Law in a Transitory Economy
Profile:

• Vice-rector of students’ politic and cultural initiative (ULB -from 2000 to 2006)
• Director of the CeRP (Centre de Recherches et Prospective en droit social)

 
Professor Arnaud NUYTS
Course: Private International Law and International Contracts
Profile:

• Ph.D. in Law, ULB
• Master of Law, Cambridge University
• Licence in Law, ULB
• Candidature in law, ULB
• Part-time Associate Professor at the Law Faculty of ULB
• Associate Director of the Master of International Law of ULB
• Attorney, Member of the Bar of Brussels, Liedekerke Wolters Waelbroeck
• Kirkpatrick
  International Associate, Simpson Thacher & Bartlett, New York, USA
• Visiting Scholar, Columbia University (02’- 03’), Harvard University (99’- 00’)

Kim OOSTERLINCK
Course: Financial Markets
Profile:

• Ph.D. in Management Sciences, ULB (Sovereign debts in troubled times)
• Course at Solvay Business School: Financial history
• Course in the Master of Management of Arts and Culture: Accounting and finance for cultural institutions, Economics of Arts and Culture, Marketing of Arts and Culture and Marketing
• Academic coordinator of the Master of Management of Arts and Culture

Stéphane PAULUS
Course: Management accounting & control systems
Objective: Introductory course needed to master the essential elements of planning, budgeting & control used by marketing managers in their day-to-day operations:

• Understand and explain basic financial and management accounting terminologies and concepts
• Be able to understand your financial controller and get the right level of information in order to manage your business.
• Explain why organizations set out financial plans in the form of budgets
• Be capable to:
  • Build your budget
  • Interpret budget statements
  • Compare actual and forecast with your budget
  • Identify issues and plan corrective actions
• Create your own dashboard
  • Define key performance indicator’s that you consider as important to track

Profile:

MSC in Management Solvay Business School, Stéphane Paulus is Vice-President, Management Information Processes & System and Vice-President, Regional Information Officer at Getronics.

He is a proven leader with broad experience in business operations and extensive management skills in both domestic and international environments. He advises internal customers and provide them with the necessary IS solution to realize a positive ROI and change. His expertise includes global applications developments, implementation and support, e-business solutions, customer relationship management and enterprise relationship management

Professor Michel SCHOONBROODT
Course: Management & Marketing of innovative projects
Objective: provide examples of innovation processes, from startups and multinationals. Particular attention will be given to the conditions under which innovation processes succeed or fail. Innovation is necessary in today’s companies in order to sustain its competitive advantage. Some case analysis will help the students to understand the concepts and it will also request from the class new ideas, investigations, analytical assessments, …. In short, innovation.

Profile:

Master in Economics Sciences of the catholic University of Louvain and MBA degree Marketin/Business Policy of the University of Chicago, is the CEO of the “Haute Senne Logement”, company renting 1200 houses and appartments. He is responsible for the “Marketing Plan – Business Plan” course and the “Marketing for services “ in the Master in Management degree at HEC, the Business school of the University of Liege.

Professor Jean-Pierre THIEBAUT
Course: Information systems strategy
Objective:

• understand information systems are part of the company's processes and give tools to avoid traditional problems at strategic and financial level.
• demonstrate IT is part of information systems, which are part of processes, which are part of the company
• review technology with the practical approach to understand its impact on organization
• give an overall view of problems of implementation and solutions
• transfer of experience in defining and leading  IT projects.

Profile:

• Civil Engineer in Electro-mecanics at  Université Libre de Bruxelles (1972)
• Master in Public Management at Université Libre de Bruxelles (1985)
• Professor at ULB in the Faculty of Applied Sciences and at Solvay Business School
• Former General Manager Sema Belgium
• Director of the general affairs, organization and information systems department at ULB.

Prof. Jean TONDEUR
Course: Market Research, Business Information Systems & Competitive Intelligence 
Objective: focus on findings and analyzing market information from the marketing manager’s perspective more than from the researcher’s perspective. A tool to detect relevant information rather than only finding it: having a clear view on what information is really necessary, then detecting valid primary sources before deciding to lead a proprietary market research.
Profile: MSc in Economics, post-graduate CEPAC, Solvay Business School, Professor of Marketing at the Faculty of Economics of the Université Libre de Bruxelles and HEC Management School of the University of Liège. He also teaches in various Solvay Business School Exective programs (CEPAC, Entrepreneurship,…). 

Alain VAN DEN EYNDE
Course: Marketing & Business Communication, PR & Advertising
Objective: confront students with the need to conduct integrated communication campaigns using various communication tools in a synergistic way. The course will also emphasize the links between campaigns and marketing strategy (in terms of segmentation, targeting and positioning) and the need to manage communication and brand activation in an analytical way in addition to creativity.
Profile: after a Master’s degree in Law at Université Libre de Bruxelles and a brief career as an Attorney, he decided to move into the advertising business where he worked for several key players (Lintas, BBDO and J.Walter Thompson) during more than 10 years.

In 1987, together with two creative partners, he founded a local hot shop, which straight away achieved great success.

In 1992 the agency was acquired by Havas to become Euro RSCG Belgium.

Alain was Chairman of the Belgian group and of two French regional agencies in the North of France from 1992 till he joined McCann Belgium as C.E.O. in April 1999. Today, McCann Erickson Belgium is number 1 in the country and belongs to the top 5 in terms of creative recognition.

Daniel VAN HOUTTE
Course: Role of the State in a Market Economy
Profile:

• Economist ( UCL, 1992)
• European Master in Public Administration (KUL, 1993)
• Civil Servant, Ministry of Finance, Belgian Treasury, Public Debt Service
• Coordinator of the Master programs in Management organized by ULB/NEU ( Hanoi, Vietnam)

Professor Bruno VAN POTTELSBERGHE
Course: Economics & Management of Innovation
Profile:

• Ph.D. in Economics, 1998, ULB
• Assessing the efficiency of science and technology policies inside the Triad
• Master (DEA) in Econometrics, 1994, ULB
• Master in International Relations, 1995, CERIS (ULB)
• Bachelor's Degree in Economics, 1992, ULB
• ULB, Solvay Business School, Brussels :
• Vice President, (September 2001 - )
• Associate Professor, Solvay Chair of Innovation (October 1999 - )
• Director, MBA (September 2002 - )
• Director, International Exchange Program (September 2002 - )

Professor Michel VERSTRAETEN
Course: Human Resources Management for Better Customer Satisfaction is an innovative course focusing on HRM as a marketing tool as it allows organizations to better serve customers, especially in the service sector but also in the manufacturing sector. The main aspects oh HR management will be covered: planning, job description, recruitment and selection, appraisal, payment, development and motivation.

Profile: Master of Arts in Business engineering, Master in HR management and a Ph.D. in management sciences. Professor at the Solvay Business school, holder of the chair of Human Resources. Professor Verstraeten leads the "Centre de sociologie des organisations" (Université Libre de Bruxelles) and he also has a large experience in consulting in the fields of HR management and organization.

Professor Georges WANET
Course: Strategy & strategic management
Profile:

• Ph.D. in Applied Sciences and Master of Science degrees in Telecommunications and Electronic Engineering, ULB.
• Professor at the Solvay Business School
• Managing Director of 1A Consulting.
• From 1992 till 2000: Senior manager and member of the Group Leadership Committee of Belgacom, Belgium’s national telecommunications carrier, responsible for the General Services Division and Director of various companies within the Belgacom Group.
• From 1981 till 1992: several positions in management control and strategy in General Bank, Belgium's first commercial bank.

Pascal WUILLAUME
Course: Intercultural Relationships & Negociation
Objective: understand how cultures interact with one another and how negotiation takes place in different cultural environments; learning about “the cultural shock”, the meaning of culture and the different dimensions of culture. Latest theories, practical examples and self tests are part of the methodology. The coursel ends with the study of different “corporate cultures”.

At the end of the course, each student should be able to have a better understanding of his professional cultural environment. He should also be able to negotiate with managers from other cultural backgrounds such as Americans, Englishman, French and other European cultures. If the student works for a foreign company, this course will help him to better understand the behavior of his foreign managers and will give him tips to better perform in his company.

Profile:

Bachelor (license) in applied economics from Antwerp University and a Master of Business Administration from Stern Graduate School of Business Administration at New York University, has a wide international business experience, with tenures in the USA, Europe & Far East Asia. Since 2002, Pascal Wuillaume is Chief Executive Officer of the multinational stock listed company Fountain group.

The Fountain Group operates mainly in the major European countries. The company manufactures and markets hot beverage dispensers and their consumables for the "Out of Home" market.  Distribution is organized around a concept aimed mainly at serving SME/SMI and based on a diversified range of beverages (coffee, tea, chocolate, soups, cold drinks, etc.) much renowned for their high quality.